SoMa Mahjong Meetups

SoMa Mahjong Meetups is a community-led gathering in South Orange, New Jersey, where women of all ages come together to play mahjong, connect, and unwind. What began as a casual game night has grown into a vibrant group with hundreds of members—and I had the joy of helping bring that story to life through branding.

The brand needed to feel playful, welcoming, and full of heart. I created a joyful mascot inspired by mahjong tiles, paired with a pastel color palette, custom icons, and a logo suite that feels both friendly and fun.

To support the growing community, I also designed social assets, a newsletter template, and brand guidelines to keep everything cohesive as the group expands.

This brand captures the heart of SoMa Mahjong Meetups: welcoming, rooted in place, and designed to bring people together.

"No notes, none, this is everything we could have hoped for! Thank you so much for the talent, craft, and care you put into this project. We are hugely impressed and grateful. This is a home run, or whatever the equivalent to a home run in Mahjong!"