
Emergent Construction
Emergent Construction came to me with a logo—and not much else. Their visual branding was fragmented, and their website didn’t fully reflect the depth or quality of their work. I stepped in as a creative partner to help bring clarity and cohesion to their brand.
Together, we built a strong visual identity from the ground up, developing a design system that extended across digital and print. I led the redesign and rebuild of their website, incorporating thoughtful strategy, refined messaging, and a more intentional way to showcase their projects and expertise.
Since then, I’ve continued to support Emergent as an embedded design and marketing partner, helping them bring their brand to life across everything from presentations and signage to digital campaigns and printed materials.
From early brand strategy to a full website launch, AP The Creative helped us find our voice and show up like we mean it. Sharp thinking, bold ideas, zero fluff. Every project (and every day) is better with Alex in the room!
Additional Credits
Van photo by Leah Trib Productions










