Town of McCordsville

McCordsville was growing fast, but their brand hadn’t kept up. I partnered with town leadership to give their visual identity the glow-up it deserved, starting with a bold new logo system that reflects who they are today and where they’re headed. The updated town logo brings a sense of warmth and momentum, while a custom mark for McCord Square, the town’s vibrant new civic hub, adds a fresh layer of personality and place-based pride.

We rolled out the new branding across signage, wayfinding, stationery, and marketing materials to create a unified, easy-to-recognize presence. I also crafted a detailed brand guideline to help the team keep things consistent, covering everything from logo lockups to type styles and color palettes.

The result is a cohesive identity that feels both timeless and modern, helping McCordsville show up with clarity, confidence, and heart.