Town of McCordsville

McCordsville was growing fast, but their brand hadn’t kept up. I partnered with town leadership to give their visual identity the glow-up it deserved, starting with a bold new logo system that reflects who they are today and where they’re headed. The updated town logo brings a sense of warmth and momentum, while a custom mark for McCord Square, the town’s vibrant new civic hub, adds a fresh layer of personality and place-based pride.

We rolled out the new branding across signage, wayfinding, stationery, and marketing materials to create a unified, easy-to-recognize presence. I also crafted a detailed brand guideline to help the team keep things consistent, covering everything from logo lockups to type styles and color palettes.

The result is a cohesive identity that feels both timeless and modern, helping McCordsville show up with clarity, confidence, and heart.

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"When we interviewed Alex for the job, it was clear from the start she was the right fit for our community. We loved her independence, energy, and enthusiasm in every aspect of the process.  The accessibility, flexibility, and collaborative aspect of the whole process made what can sometimes be a divisive exercise into an engaging activity for the community and staff."