Four Always Give a Damn, a clean beauty company, branded lipgloss tubes designed by AP the Creative.

Always Give A Damn

Always Give a Damn is a purpose-driven startup in the clean beauty space with a name that says it all. From day one, the vision was clear: build a brand that’s bold, heartfelt, and unafraid to take up space. I partnered with the founder to bring that mission to life visually, creating a full brand identity that feels as thoughtful and intentional as the products themselves.

We started with a strong logo system and an expressive color palette, then expanded the brand across packaging, print materials, and social media templates that amplify the brand’s voice. I also developed detailed brand guidelines to keep everything consistent and easy to use as the business grows.

To round things out, I designed and built a custom Shopify website that balances style with usability, making it easy for customers to shop, explore, and connect with the brand. The result is a cohesive, high-impact identity that captures what it really means to give a damn.

"I loved working with Alex so much! Not only did she bring all my design ideas to life, but she also taught me so much along the way. She’s been my favorite person to work with on my brand!"
  • Strategy
  • Logo System
  • Typography & Color
  • Collateral: Thank You Cards, Business Cards, Stickers
  • Social Media Templates
  • Package Design & Direction
  • Shopify Website Design & Development

Additional Credits

Brand Photography by Morejoy.photography

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Arrangement of Always Give a Damn, a clean beauty company, lip gloss products. The branding and product design, including lip gloss container and boxes was done by AP the Creative.
Always Give a Damn, a clean beauty company. The branding and product design, including lip gloss packaging was done by AP the Creative.
Always Give A Damn, a clean beauty brand, logo designed by AP The Creative.
The front and back of the Always Give a Damn business cards designed by AP the Creative.
Branding photo shoot for Always Give a Damn, a clean beauty company. The branding and product design was done by AP the Creative.
The front and back of the Always Give a Damn thank you cards designed by AP the Creative.
Owner, Avery, holding an Always Give a Damn, a clean beauty company, branded lipgloss tube designed by AP the Creative highlighting the new shade.
Owner of Always Give A Damn, Avery, holding the tube of royal lipgloss product designed by AP The Creative.
Always Give a Damn website mockups on a laptop of the home, shop, and about pages all designed by AP The Creative and built by The Lovely Dev on a green background.
Mobile website mockup of woman holding a phone showing the Always Give A Damn product page on the website for the clear lipgloss designed by AP The Creative.
Branded icons and logo for Irene Alvarez Consulting, a firm specializing in workshops, marketing and messaging for community organizations and nonprofits, designed by AP the Creative.

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