Heartland International Film Festival Event Branding

The Heartland Film Festival is Indiana’s largest and longest-running film festival. In 2019, the branding of the event was based around the theme of “extraterrestrial”. The original sketches from one of the filmmakers were the only assets I had to work with (besides the film reel logo). Keeping the theme in mind, I took a very daring, motion- filled approach with the brand. This helps ensure its attractiveness from miles away.

 

This branding was used not only for the film guide and all of the event signage, it was also seen in many local amenities such as the Indianapolis International Airport and the Circle Centre Mall. This branding was created during my time at Well Done Marketing.

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